PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The preppy rugby shirt is shaping up as winter’s most versatile layer. From Frisson Knits to Loewe, these are the off-duty ...

Ortega in the iconic newspaper dress (vintage Dior by John Galliano) worn by Sex and the City’s Carrie Bradshaw to attend ...

Here's where you can shop all the outfits worn in the Netflix TV series, 'Sirens' according to the show's costume designer, ...

A surprising and unique trend is sweeping social media and the fashion world: Fisherman core. And it’s officially arriving in Australia, with the latest UNIQLO and JW Anderson collection, launching ...

Made from pigment-dyed cotton and handprinted in Copenhagen, this T-shirt is fitted with an elasticated neckline for extra ...

After years of experimentation — with funky oranges and sea-monkey-inflected naturals — our tastes are going back to the ...

From "bougie" to "tea," Google reveals each state's most searched “how to spell" slang ahead of the Scripps National Spelling Bee.

The oversized cargo/ parachute pants lineup is widely seen as the in-fashion, quintessential comfort casual Gen Z outfit. But ...

The fashion on Netflix show Sirens has me obsessed. From Devon's stylish makeover to Simone's colorful closet and Michaela's ...

Sure, it's true that trends come and go, but slipping the ones that work for you into your personal style is where it's at.

He is credited with popularising the preppy look, characterised by casual, yet refined clothing, often inspired by the ...