"The automotive industry [has to] pick their colors two to three years before they're actually in the market," Harrington said, adding that their future-trend research jibes with BASF's.

Every year, GM‘s coating supplier, BASF, releases its automotive color trends collection. For 2022-2023, BASF’s Coating division created a collection titled New Array, which aims to provide ...

Reflecting the evolving nature of communication ROUTING reflects the evolving nature of communication through a diverse palette of colors, backed up by key statements from BASF's design experts.

Ford Mustang SVT Cobra was the first production car with optional color-shifting paint, which relies on tiny prisms that ...

DETROIT — A shade reminiscent of a volcanic explosion represents North America's latest car color trend, auto coatings supplier BASF said at the Detroit auto show. BASF showcased the shade Lava ...

BASF, the multinational chemical conglomerate, has released its 2023-2024 automotive color trends collection to inspire automakers worldwide to explore new color options. Called "On Volude," the ...

Automobile buyers are choosing lighter car color shades in North America, according to GM coating supplier BASF, which just released its 2023 BASF Color Report for Automotive OEM Coatings ...

Chemical giant BASF is getting mighty philosophical in its 2014 report Under the Radar, predicting the popular automotive colors of the 2018 model year. The company believes that the US is ...

The annual Global Color Report was recently released by BASF, Germany's largest chemical company, and shows 81 percent of new cars produced across the globe in 2023 were boring shades of white ...

Oct. 17, 2024 /PRNewswire/ -- Every year, designers from BASF's Coatings division create a new collection of colors to inspire automotive designers around the globe. "ROUTING", the title of the ...