BHP drops Billiton from its name, changes logo in new PR campaign. BHP Billiton will today launch a $10 million advertising campaign to win over the hearts and minds of the nation it owes its ...

BHP's "Resourcing the future" slogan has been replaced by "Think big". The slim, lower-case letters in BHP's existing logo will gradually be replaced by the bold, capital-letter logo BHP used ...

"Billiton" is to be excised from the BHP logo. Credit: David Mariuz As part of the planned revamp, the miner will also seek to use "BHP" as the ticker code for its listings in Australia, the UK ...

BHP Billiton (ASX, NYSE:BHP) (LON:BLT) is rolling out a $10 million rebranding campaign that will see the world’s largest mining company become simply “BHP” in an attempt to emphasise its ...

The world’s largest miner, BHP Billiton, (ASX, NYSE:BHP) (LON:BLT) has officially dropped “Billiton” from the company’s name as part of a $10 million rebranding campaign that seeks to ...

New BHP logo The change has been backed with the company’s first consumer marketing campaign in more than 30 years, masterminded by Ted Horton’s creative agency Big Red. Horton also voices the ...

BHP Billiton will today launch a $10 million advertising campaign to win over the hearts and minds of the nation it owes its existence to, and change its name — back to BHP.