BMW has a new ... resembles the simpler logo the company has been using since 1963. The second change is the removal of the black outer ring in favor of a transparent background, which just ...

which places the customer at the center of all activities,” says BMW. The solid black ring goes from black to transparent, which means whatever color the logo is stamped on will fill that portion.

German car manufacturer BMW ... its logo since it was first registered in 1917 with a transparent ring, meaning it will take on different colours and patterns depending on what background it ...

He went on to explain that BMW hopes its new transparent logo would “invite our customers more than ever to become part of the BMW world.” (Another revelation: The blue and white at the center ...