BMW has a new ... resembles the simpler logo the company has been using since 1963. The second change is the removal of the black outer ring in favor of a transparent background, which just ...

For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

German car manufacturer BMW ... its logo since it was first registered in 1917 with a transparent ring, meaning it will take on different colours and patterns depending on what background it ...

BMW’s first ... resembles the simpler logo the company has been using since 1963. The second change is the removal of the black outer ring in favour of a transparent background, which just ...

He went on to explain that BMW hopes its new transparent logo would “invite our customers more than ever to become part of the BMW world.” (Another revelation: The blue and white at the center ...