BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

It could be put on green for the company’s i-brand of electric and hybrid vehicles too. BMW explains the history of the logo (in German), but we’ve translated some of that here: Check out the ...

This logo was then loaded up onto the digital instrument cluster and the image you see was snapped. It certainly appears legitimate and if BMW has gone to the trouble of creating the logo ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today ...

For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW will bring back a classic logo for some models ... His first green-car media event was the launch of the Tesla ...