This lack of clarity made it more difficult for people to recognize and therefore remember the logo. Brands like Coca-Cola, McDonald’s, and Nike have logos that are instantly recognizable.

is similar to that of Hauser’s coffee brand, Free Rein, because they both have “two overlapping letters.” Bosque Ranch has been using the overlapping “BR” logo since 2004 and launched a ...

But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen Kwun Logos carry a peculiar, almost paradoxical burden of both inspiring loyalty and conveying novelty.

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its ...

Therefore, the re-branding would ensure the brand responds to the market need for youthfulness and vigor. Logo Specifications: The ‘Knitted and overlapping D’ symbolizes Dollar’s identity ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...

Toyota hired California-based Molly Designs, renowned for creating signature brand colors like Kawasaki Green and Yamaha Yellow, to produce the logo with two color combinations: grey with a ...