The announcement boosted BYD’s stock price by 4.1%, reaching a record high on the Hong Kong Stock Exchange. Investors see the ...

BYD is doubling down on its European conquest plans by introducing a new luxury brand called Denza. Its goal: to compete with the West's classic premium brands, including BMW, Audi, Mercedes and Volvo ...

Launching the new brand in Europe during Milan Design Week, BYD executive vice president Stella Li said: “The DENZA brand has European influence at its heart, and we are confident that buyers will ...

Denza has officially launched in Europe marking the expansion of the BYD Group outside of its home territory. The Chinese ...