Bill Carr was at Amazon from 1999 to 2014, where he was vice president for digital media among other positions. Now an executive advisor, he is co-author of Working Backwards: Insights, Stories ...

Amazon is now 30 years old, and to track its progress from bookseller to retail giant, here, we take a look at how its logo has grown and evolved over three decades.

The app icon, which shows a blue patch above Amazon’s signature smile-shaped arrow, was given smoother edges and a folded corner after claims that it bore a resemblance to the German dictator.