Adidas on Thursday announced the sale of CCM, its iconic hockey brand, for $110 million. Birch Hill Equity Partners, a Canadian private equity firm, is buying the storied 118-year old company. The … ...

The independent D-I hockey team is the first college squad adidas has outfitted, and they’ll definitely stand out on the ice this fall.

According to rumors, Adidas is cooking up a new version of the Anaheim Ducks' "Wild Wing" jersey, AKA the greatest hockey sweater of all time.

Adidas uses Formula 1 innovation for most powerful hockey stick Adidas has partnered with London based Hypetex and Hong Kong based Marque Makers to develop its most powerful hockey stick to date.