Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created the popular chatbot ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Used car brand CarBravo and agency MRM accelerated away from New York's Edison Ballroom clutching The Drum Marketing Awards (Americas) Grand Prix award. And they had a little plastic doll to thank for ...

The U.S. senator from California clearly identified himself to agents moving to detain him at DHS news conference.

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance product innovation.

Space Marine on Xbox Game Pass. In 2019, Remedy Entertainment released the mind-bending, Kafkaesque game Control. At the time, I loved the idea of a bureaucratic office turned into a violent ...

California Senator Alex Padilla began shouting over Homeland Security Secretary Kristi Noem before he was forcibly removed ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...