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ChatGPT Barbie? Mattel and OpenAI Join Forces on New A.I.-Infused Toys
The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...
The Real Deal by RetailMeNot on MSN4d
The New Barbie x Printfresh Collection Is a Sleepwear Dream Come True
Barbie just took bedtime to a whole new level of fabulous. Printfresh, the beloved brand known for its whimsical, ...
Mattel and Mastercard Execs on Building Brand Trust and How Greta Gerwig's ‘Barbie' Broadened Appeal
Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building ...