The interior of the new Nintendo Store in San Francisco's Union Square on May 14, 2025. The real showpiece of Nintendo San ...

With Switch, Nintendo is currently offering the platform friendliest to physical game collectors, but the existence of ...

As Gen Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and drive ...

SDSU's spring game was a sneak peek at 2025's potential. Chase Mason's deep throws, Nate White's tough runs, and a stingy ...

Over the past three decades, the video game industry has distilled the neurochemical recipe for changing human behavior at scale. By honing these neuroscience-based design techniques, the video game ...

A new study led by Monash University researchers has revealed how thoughtful video game design can help create gender ...

The FM Match Lab team took the same trial-and-error, data-led approach they used for reworking the physics engine. But this time, they were venturing into mostly uncharted territory, no one had ...

EXCLUSIVE: Gamechanger, the Israel-based content development and technology company led by mentalist Nimrod Harel and VFX pioneer Yaron Yashinski, has retained Black Box Mgmt to help lead its ...

Jollibee has just made its boldest move yet - and it all starts with the menu. With the launch of Gamejoy, the beloved ...

The Nintendo Switch 2, coming in 2025, brings a revolutionary feature: Joy-Con mouse controls. This feature emulates PC-level ...

Headlining the award winners were Alex Littlejohn and LaMyah Ricks being selected as the Dr. F. Gene Bissell Male and M.