Because memes exist as part of a social fabric that sheds light on mass behavior and experience — like the popular Twitter account @sosadtoday, where writer Melissa Broder recontextualizes ...

According to its mission statement: "While behavior change is important at all levels, it is vital to change the norms, laws, provisioning systems, and infrastructure that dictate the actions of ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important ...

Later, Kendra’s question kept swirling in my head. Compassion and accountability need to work hand in hand with behavior change. People hire coaches to help them become better versions of ...

Changing a behavior, such as following through on a New Year’s resolution, is not a simple, linear process. Behavior change is complicated and complex because it requires a person to disrupt a current ...

This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes beyond traditional advertising to influence attitudes and drive meaningful action.

People start their journeys at a different points, research shows. Recognizing how individual, interpersonal and environmental factors affect behavior paves the way for lasting change.

And when consumers are surprised and delighted by new experiences, even long-held beliefs can change, making them more willing to repeat a new behavior. New habits are easier to form in moments of ...