Brands paid millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Which ads landed on top of our 10 best Super Bowel 2025 commercials? Here's a hint: It wasn't a sequel to last year's winner.

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a ...

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the ...

But one building block of that episode has survived for nearly 50 years: the commercial parody that follows the host’s monologue. Back in October of 1975, George Carlin’s routine about the differences ...

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don ...

In 2024, the best Super Bowl commercials featured everyone from Beyoncé, Wednesday star Jenna Ortega, Michael Cera (ve), and ...

Apple’s “1984" Macintosh commercial aired during the Super Bowl that year and is still considered one of the best commercials ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...