“The more simple things are, the easier it is for you to like it. Your brain says, ‘This makes sense so it’s good!'” Cooper says. “A lot of [the early logo designs we reviewed] were ...

Of course, the fact that the Steelers helmets have a void is as recognizable as a second logo would be, but nonetheless, it's an odd choice. Here's why the helmets are displayed the way they are.

The logo is the most recent in a series of marketing moves that seem aimed at doing just that. In 2018, officials rolled out an advertising campaign aimed at attracting new hires.