Color analysis helps identify the shades that best complement your natural features by categorizing you into a "season" based ...

As the weather warms up and you spend more days out in the sun, it’s the perfect time to become familiar with skin cancer and ...

One of the skin care issues you may face if you have mature skin is “crepey”, fragile or wrinkly texture. Because crepey skin ...

Sunscreen can protect your skin from dangerous UV rays, but it you'll want to pick the right SPF before slathering up.

From TikTok to red carpets, Black women are embracing self-tanning. St. Tropez and Peta Jane Beauty are creating glow-worthy formulas for all skin tones.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A good lip liner has the ability to transform your makeup. Not only does it extend the longevity of your lip products and ...

This means that not any old makeup product on the market will satisfy your current beauty needs. Luckily, cosmetic innovation ...

If you've been scrolling and you're like "I want guava final boss, baby," then you've come to the right spot. Ellis ...

After testing many self-tanners, one clear favorite continues to win me over for its natural glow, streak-free finish, and ...

If I'm being honest, hair removal is the most annoying part of my beauty routine. Sure, no one has to shave or wax if they ...

It's got the best of both worlds: buildable, skin-perfecting coverage that holds its ground when the heat is on.