Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Therefore, Super Bowl commercials have become a staple of the day, with the best brands allocating big budgets to create ...

The beloved Shamrock Shake is coming back to McDonald's, along with a McDonald's character no one's seen since the 1980's: ...

Best served with a side of goss ... manner fills me with disbelief and anger." In response McDonalds refuted that the ad breached codes. "McDonald’s is a family brand and does not encourage ...

With millions of people watching, companies see the Super Bowl as the perfect opportunity to showcase their best work. In 2024, the average audience for the game was 123.7 million ...

Catherine O’Hara and Willem Dafoe star in a pickleball-centric Michelob Ultra ad in which they display crackling sexual chemistry while wrecking two younger players. I’d watch three hours of this.

Last updated: 6 February 2025. More for You ...

Doritos is a Super Bowl stalwart, and this is arguably the best commercial the ... Wendy's was throwing hands at McDonald's and Burger King via ads. The most famous campaign, featuring three ...

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and Interpublic ...