As part of a $75,000 marketing campaign, the Bethlehem Area School District has a new logo and theme that is a nod to the community’s industrial past while symbolizing the district moving forward.

(Rick Kintzel/The Morning Call) Bethlehem Area School District Superintendent Joseph Roy prepares to introduce a new logo during the district’s convocation inside the Liberty High School ...

The Bethlehem Area School District is losing its superintendent ... At the start of the 2018-19 school year, the district unveiled a new logo and tagline paying homage to Bethlehem’s roots ...

Bethlehem Area School District contains 22 schools and 12,973 students. The district’s minority enrollment is 60%. Also, 40.4% of students are economically disadvantaged. The student body at the ...