Beyoncé's "Cowboy Carter" tour integrates her brands, Cécred and SirDavis, into the show. Cécred, her hair care line, is the tour's official beauty brand, with pop-up shops and onstage mentions.

The hair care line—which spent six years in development—is a joint project from Beyoncé and her mom Tina Knowles, who brings over 20 years of salon experience and expertise to the brand.

Beyoncé's "Cowboy Carter" tour isn’t just a musical masterpiece; it’s also a business blueprint, showcasing her expertise as both an entertainer and a brand strategist. The Grammy-winning ...

I’m going to be completely honest here—when my editor asked me to test out Beyoncé’s new hair care line, Cécred, my first reaction was, “Ugh, another celebrity beauty brand?” ...

Meghan Markle said on the latest episode of her 'Confessions of a Female Founder' podcast that she is pausing her popular As ...

Beyoncé has arrived at Ulta Beauty. The superstar has launched her hair line, Cécred, at the beauty retailer, where fans can also indulge in the inclusive hair care brand‘s treatments and ...

The Duchess of Sussex talked about Beyoncé's Cécred hair care line and her dreams for Princess Lilibet with Tina Knowles on ...