Beyoncé is already creating memorable moments with her fans on her “Cowboy Carter Tour.” After kicking off her highly-anticipated event in late April, Beyoncé made a fan’s day when she assisted them with their gender reveal on stage during her May 28 show.

Beyoncé’s "Cowboy Carter" tour is more than music and fashion — it’s a master class in marketing and branding, spotlighting her business ventures.