Beyoncé's "Cowboy Carter" tour integrates her brands, Cécred and SirDavis, into the show. Cécred, her hair care line, is the tour's official beauty brand, with pop-up shops and onstage mentions.

Beyonce opened her Cowboy Carter tour in Los Angeles in a custom Mugler ensemble featuring a corseted bodysuit and matching buckled chaps with 1,740 laser-cut bonded fringes.

On Saturday night, Beyoncé recreated her iconic "Crazy In Love" outfit on her "Cowboy Carter" tour, hitting the stage in a rhinestone-covered take on the look.

Queen Bey has arrived at MetLife Stadium for a five-night mini-residency on the “Cowboy Carter” tour. Beyoncé will be playing five dates from Friday through next Thursday, May 29. She’ll be ...