Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell sponsorships for its uniforms.

Regional branding might sound like something reserved for big tourist destinations, but it plays a pivotal role in how communities of all sizes shape their public image, attract visitors, and build ...

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no ...

A one-man business, also known as a sole proprietorship, is a type of business that is owned and operated by a single ...

While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

Generative AI chatbots such as OpenAI's ChatGPT, Google's Gemini and Anthropic's Claude have become hugely popular and ...

Eastside Golf will open its store at Detroit Metropolitan Airport in July. The store will offer its Swingman logo sweatshirts ...

While “F1” was a victory lap for Apple, Wall Street’s reaction to the company’s AI announcements at WWDC suggest there’s some ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

The two top executives at the South Florida-based online pet store made tens of millions of dollars last year. However, one ...

Nobody can predict the future, but scenario planning allows leaders to stay adaptable, she says. Ask yourself what business you’re in, and what is the edge of your market doing. “That’s where you’ll ...

An award-winning project exposed how a US-governor's pig farming company polluted groundwater, revealing issues of political ...