Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell sponsorships for its uniforms.

Regional branding might sound like something reserved for big tourist destinations, but it plays a pivotal role in how communities of all sizes shape their public image, attract visitors, and build ...

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no ...

While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

Eastside Golf will open its store at Detroit Metropolitan Airport in July. The store will offer its Swingman logo sweatshirts ...

Generative AI chatbots such as OpenAI's ChatGPT, Google's Gemini and Anthropic's Claude have become hugely popular and ...

AUSTIN, TX / ACCESS Newswire / June 25, 2025 / In 2025, your logo doesn’t represent the brand. Your face does. Consumers ...

While “F1” was a victory lap for Apple, Wall Street’s reaction to the company’s AI announcements at WWDC suggest there’s some ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Michael Drake worked for the Atlanta Hawks and NFL's Falcons before he became CEO of Clemson's revenue-generating arm to ...

As single-use plastic piles up in landfills and pollutes oceans, event spaces are turning to food packaging that can be ...