Black Friday remains a profitable start to the retail season, drawing more than 86.9 million shoppers in 2014 alone. As such, REI’s decision comes as a surprise to marketers: Why would a brand ...

“I’ve been with REI for over 25 years in retail and this is my first black Friday to have off," Ligtenberg said. Here's why REI can get away with skipping one of the most hectic shopping days.

REI Doesn't Do a Black Friday Sale, But There Are Still Some Deals. Story by Ryan Brower, Mike Richard • 4mo. IF YOU LOVE the great outdoors or are gift-shopping for the outdoorsmen in your life ...

But this year, REI's 12,000 full and part-time workers will not only have Thanksgiving Day off, they will have Black Friday off with pay. Stritzke acknowledged that keeping REI's 143 U.S. stores ...

REI doesn't want you to shop in its stores on Black Friday. All 143 will be closed. Instead, the outdoor retailer wants Americans to forget about shopping altogether, and head outdoors instead.

REI is hoping to convince consumers to start a new Black Friday tradition, one that doesn't involve buying anything. It has built a dedicated #OptOutside website with resources on local hiking trails.

REI CEO on why company is closing stores on Black Friday 04:03. While Black Friday shoppers are fighting it out in store aisles, REI wants you to spend time in the great outdoors.

Black Friday is now a permanent holiday for outdoor retailer REI's 16,000 employees. REI since 2015 has closed its doors the day after Thanksgiving, and is now making the paid day off one of its ...

Why REI doesn't need Black Friday. Skip to content. All Sections. Subscribe Now. 42°F. Friday, April 25th 2025 Digital Replica Edition. Home Page. News. Latest Headlines; Colorado News; ...