After 16 years with the same primary logo and three main uniforms, the Magic are turning the page onto a new era that honors ...

After the retirement of Rafael Nadal, there are no signature athletes on the men's side for Nike Tennis. Sinner debuted his signature fox logo last November in the ATP Finals, and some of the hats ...

The NBA will unveil five classic edition jerseys for the 2025-26 season, honoring legendary past designs. Early leaks and ...

The Orlando Magic are going back to the future as they enter a new era headlined by Paolo Banchero and Franz Wagner with ...

The Orlando Magic unveiled a new logo and three new uniforms Tuesday as part of a rebranding for the franchise. As part of ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

its artistic legacy will take center stage as New Orleans artist Tahj “Queen Tahj” Williams will become the first Black woman to handcraft both the Super Bowl logo and theme art for Super Bowl ...

Five years after their last release, Nike and Ken Griffey Jr. will bring back the Nike Air Griffey Max 1 in its throwback ...

The Nike Air Diamond Turf "Ravens" colorway drops at 10:00 a.m. EST on Friday, May 30. Online shoppers can buy the retro shoes for $155 in adult sizes on the Nike SNKRS app, Foot Locker, and other ...

Since the beginning of the year, one storyline we’ve kept an eye on is the newly-announced partnership between LEGO and Nike.

Many sneakerheads had no idea how impactful Deion Sanders getting back with Nike would prove to be. Since being reunited, there have been many signature shoes ...

Natalia Bryant is quickly becoming a rising star in both academia and the fashion world, proving she's not just Kobe's daughter-she's a brand, a voice, and a vision all her own. T ...