The California Academy of Sciences is leading an effort to bring back the Xerces blue butterfly, which went extinct around 1941 because of human development in San Francisco. Researchers are hoping to ...

A $44 billion purchase by Elon Musk saw Twitter rebranded to X and all old memorabilia like the iconic blue bird logo nicknamed Larry eventually auctioned off. An online marketplace company bought the ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...

Blue butterflies return to San Francisco Presidio, 80 years after Xerces species extinction. The California Academy of Sciences used genetic testing to identify a blue butterfly species similar to ...

It's a powerful symbol of the brand's longstanding reputation, inviting us to connect with its story on a more personal level. 1. Baskin-Robbins 2.

Campbell’s work centers on the Karner blue butterfly, an endangered species in New York and nationwide, which can only eat blue lupine as a caterpillar.Wild lupine is a perennial that grows best ...

Blue Owl Capital (OWL) announced a multi-year brand ambassador agreement with two-time major winner and current number three OWGR ranked professional golfer Xander Schauffele. Schauffele will wear ...

A signature sneaker line could be in the near future for Orlando Magic forward Paolo Banchero. Earlier this week, Jordan Brand kicked off its inaugural "Family Tour" of China. Banchero joined ...

The iconic blue and silver Ford logo may be known around the world, but the design started much differently back in 1903. Here's the full story.

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