Borland, on the other hand, is trying to buy its way up in a mature category, spreadsheets, in which it already has customers. For Borland, however, the spreadsheet business has been pure hell.

Guest blog: Bob Warfield has founded three startups, run R&D at Borland, developed software for Callidus and Oracle and created tools for Rational/Pure Atria. He currently works for SaaS customer ...

When Borland International Inc. cut the price of its Quattro Pro for Windows spreadsheet last fall to $49 from $495, it expected to pick up a few new users of the product, and so the company went t… ...

Perhaps a more apt analogy to the Googling of Microsoft would be Philippe Kahn's old Borland. Kahn freaked his software rivals by carpet bombing the world with cut-rate but fully-functioned ...