Michele Vindigni of Royal Ribbon Cheer Bows sells her handmade custom cheerleading bows at the 2016 Staten Island CYO Cheerleading Competition Saturday, March 5, 2016 at College of Staten Island.

That may be what Mercedes Hernandez sells in her North Bay store. But it's what she called the store — Bow N Arrow Clothing — and why which catches peoples' attention. 'I speak to inspire ...