Do you feel like spending hours on social media has rotted your brain? You might have what Gen Z and Alpha call "brain rot." Here's what that really means.

The Japanese comedian and TV personality sent the internet into overdrive almost 10 years ago when he came up with the bizarre tune, which quickly became a viral sensation. His real name is Kazuhito ...

Where did Italian brain rot come from?, We can actually trace it back to a series of Italian memes centered on Dwayne “the Rock” Johnson that were popular in 2023. In these brain-rot videos, a ...

A social media user who came face-to-face with the artwork behind a famous meme sparked a discussion about "internet brain rot," and how people are beginning to view reality through an online lens.

Brain rot ranks among memes and buzzwords we’ve heard over the last 12 months. The others in Oxford’s shortlist include “Demure,” which is very mindful, “Dynamic Pricing,” “lore ...

This week, poet and artist Frieda Hughes reflects on the news that students will spend up to 25 years on their phones – and ...

Studies indicate that there is an alarming rise of 'brain rot'—a term that has evolved from meme to reality, affecting Gen Z and Gen Alpha. Wednesday, July 16, 2025 News ...

"Brain rot," though first recorded in Henry David Thoreau’s Walden, has emerged as a defining word of online, and especially meme, culture.

From memes to viral mascots, ‘brain rot’ has evolved into a tool for capturing the fleeting attention of young individuals. As absurdity shapes strategy, brands are embracing this chaotic ...

Today, brain rot reflects a worry that consuming the internet’s endless waves of memes and video clips, especially on social media, might numb one’s noggin. In Walden , Thoreau used the term ...