Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

Last season, the WNBA broke records for viewership and ticket sales. This year, brands are moving fast in partnering up.

Imperial Brands is a UK-based tobacco company that is the fourth-largest cigarette manufacturer internationally. Check out ...

Amid a deluge of over 15,000 available tools, marketers today grapple with complexity, data silos, and the challenge of ...

The company is making a strategic transition from a single-word brand to a two-word naming convention - Crowd Street. The new two-word brand conveys a timeless utility, evolving from its previous name ...

Logan Paul argued that wrestlers were upset because he had worked to build a brand, which offered opportunities in WWE. One Superstar countered it.

After years in big beauty, Diarrha N’Diaye-Mbaye launched Ami Colé to celebrate melanin-rich skin. Learn how she built a ...

After being discontinued by Harley-Davidson in 2009, Buell Motorcycles has been resurrected by Grand Rapids-area CEO Bill ...

Building a personal brand on social media before launching can help entrepreneurs clarify ideas, connect with potential ...

Mediawan Kids & Family has partnered with Claynosaurz Inc., the company behind the viral NFT brand, to co-produce an animated ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

A building under construction in Ibadan, the capital of Oyo State, has collapsed, sparking concerns over construction safety ...