A hot-water pool, shown in this rendering, will be part of the resort’s hydrotherapy experience.(Courtesy Waldorf Astoria ...

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Social media has created echo chambers where any misstep is magnified and authenticity is scrutinized under an unforgiving microscope. One poorly handled crisis can destroy decades of brand building ...

Nature-focused community events and hiking clubs are driving revenue and visibility among a growing demographic of customers.

Pavan Kaushik, an esteemed communication strategist, stresses the importance of aligning internal stakeholders in brand ...

Platō Coffee, a South African coffee brand founded by brothers Stephan and Petrus Bredell, is building and launching its own ...

We’ll earn your media business by growing your real business” - Zee Entertainment Enterprises Ltd. (ZEEL) has successfully ...

This post was created in partnership with Tracksuit Key takeaways Brand building involves striking a balance between ...

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Vice-President Jagdeep Dhankhar on Thursday called upon Indian industry to become a global leader in sustainability, ...

Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today’s marketing landscape. In this episode of Marketing Vanguard, host Jenny Rooney sits ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...