Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

Last season, the WNBA broke records for viewership and ticket sales. This year, brands are moving fast in partnering up.

Imperial Brands is a UK-based tobacco company that is the fourth-largest cigarette manufacturer internationally. Check out ...

Tequila is carving its place in a crowed space, using cultural relevance and community to build a brand that resonates with the next generation of consumers.

Amid a deluge of over 15,000 available tools, marketers today grapple with complexity, data silos, and the challenge of ...

Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in ...

The company is making a strategic transition from a single-word brand to a two-word naming convention - Crowd Street. The new two-word brand conveys a timeless utility, evolving from its previous name ...

Logan Paul argued that wrestlers were upset because he had worked to build a brand, which offered opportunities in WWE. One Superstar countered it.

Meghan Markle has been building up PR around her lifestyle brand, As Ever, before it launched in early April of this ...

After years in big beauty, Diarrha N’Diaye-Mbaye launched Ami Colé to celebrate melanin-rich skin. Learn how she built a ...

Kevin O’Leary, aka Mr. Wonderful from Shark Tank, is back with more bite-sized business wisdom, and this time he’s got branding on the brain.