Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

CHEQ’s end-to-end security solutions will shield M&S from digital threats and safeguard the data integrity of one of the ...

The digital marketing and communications world moves fast — what worked last year might feel outdated this year.

Today's luxury consumers are not just looking for exclusivity-they demand authenticity, innovation, and a seamless omnichannel experience. A recent McKinsey report found that 78% of luxury shoppers ...

We catch up with Shalini Seneviratne, who has been named vice-president of the judging panel for this year’s The Drum Awards ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

Yes&'s leadership was attracted to Beacon for its strong B2B track record in industries such as fintech, cybersecurity, ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

In the digital-first era we are living in today, the fate of your brand relies greatly on its online presence and reputation.

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...