Four ways to build fandom and rethink traditional customer-building approaches.

These 7 brands, including Coca-Cola and Gap, tried to rebrand and failed spectacularly after intense public backlash.

Founded by Cecile Reinaud, Seraphine was born with a clear purpose: to offer stylish, high-quality maternity clothing in a ...

Their successes — coupled with the rise of influencer culture — rewrote the rules. Suddenly a strong online presence wasn’t ...

With Euro 2025 in full swing, DAIVID – an AI-powered creative data provider that helps marketers by predicting the ...

When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...

Simone Bellotti isn’t spilling secrets ahead of his Jil Sander debut at Milan Fashion Week this September—but he is setting ...

From Brandy to Beanie Babies, brands are pulling on our heartstrings—and our wallets—with early 2000s nostalgia.

Gianni Tozzi is the global chief creative officer at FutureBrand, an innovative global design company enhancing businesses ...

"I took my punishment and I haven't been in trouble since. I didn't want to go from being a paratrooper from Margate to ...

The research reveals that Gen Z displays a complex spectrum of emotional responses to hyper-personalized advertising generated by artificial intelligence. For many participants, AI-generated ads ...

Discover how Raffles and Fairmont are reimagining luxury hospitality by blending heritage with innovation, led by Claudia Kozma Kaplan.