Does Your Brand Own Its Emotion? By. Randy Lane - November 6, 2024. 0. Facebook. Twitter. Linkedin (By Randy Lane) Jimmy Fallon says he spent years chasing a dream that wasn’t his.

Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. The post 7 ways to boost customers’ emotional connection and loyalty with your brand ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection In 2022, the Smiley brand turns 50. Over that time, the ...

Brand loyalty extends beyond habitual purchasing to represent emotional connections built over time. From company communication styles to product quality and ...

In today’s highly competitive business environment, it is no longer sufficient for firms (particularly small and medium-sized ...

The emotional highs should enhance, not eclipse, your brand's distinctiveness. I’m looking forward to seeing which brands will defy the odds this Christmas. Time will tell!

Inspired by Hollywood’s narrative structure, character development and cinematic artistry, pharma brands can reframe their creative potential through a lens of human experience. Wonder More, GSW’s ...