The company said the association aligns with its “Master the Moment” brand message and aims to connect with consumers through ...

Rolls-Royce is in the process of expanding its footprint in Goodwood, England, the location of the brand's global headquarters and factory. The company sold 5,712 vehicles last year, its third-best ...

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

Brand extension is a more radical departure from the company's core business. Companies undertake this strategy when they believe their brand image is powerful enough to get customers to try the ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

For most, a watch is a stylish accessory—an extension of personal style. But for horology enthusiasts, it represents far more ...

While some form integrations, Fleetworthy has decided to make another acquisition. The fleet management provider has acquired ...

The popular PayPal-owned coupon-browser extension Honey faces lawsuits that charge it’s unfairly funneling commissions that should go to the original seller.

AI-powered tools are using real-time information to make recommendations to farmers that help them grow crops in shifting ...

From Rihanna to Demi Moore, Lizzo, and even Beyoncé, Hollywood’s biggest stars have turned to True Hair Company for luxury ...

Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of ...