Discover how brand investment impacts top-line growth in softlines companies. Insights on Nike, Lululemon, On Holdings & more ...

Vinva's systematic approach to investing in global equities is now available to wholesale and retail investors.

Rolls-Royce is in the process of expanding its footprint in Goodwood, England, the location of the brand's global headquarters and factory. The company sold 5,712 vehicles last year, its third-best ...

President Donald Trump's pick to be the next U.S. surgeon general has repeatedly said the nation's medical, health and food systems are corrupted by special interests and people out to make a profit ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

From Rihanna to Demi Moore, Lizzo, and even Beyoncé, Hollywood's biggest stars have turned to True Hair Company for luxury ...

Markel Insurance has finalized its acquisition of specialist marine managing general agent The MECO Group Limited (MECO), ...

The company said the association aligns with its “Master the Moment” brand message and aims to connect with consumers through ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

After a controversial appearance on "Shark Tank," Mikki Bey Eyelash Extensions didn't walk away with a deal - so what ...

Brand extension is a more radical departure from the company's core business. Companies undertake this strategy when they believe their brand image is powerful enough to get customers to try the ...