A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...

CVS introduced a private-label snack brand called Well Market last year following an overhaul of CVS Beauty in 2023. Its new ...

Brand extensions are a familiar way of capitalizing on a brand's equity to sell new products or services, for example; Nike golfing clothing, Oakley shoes, Sony digital cameras and Evian clothing etc.

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

As more 2-wheeler brands extend their warranty, the move is emerging as a key lever for building customer trust and long-term ...

If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ ...

Eleven offers glazed donuts for 50 cents on National Donut Day June 6, 2025, exclusively for 7Rewards members at ...

Since the 49ers aren't a brand-new front office, it means that they have officially grown in handling contract extensions ... and they will feel the amazing benefits of it moving forward.

As families across Australia increasingly prioritise wellbeing and outdoor engagement, trampolines have become a key feature ...

Marriott hotel brands now total 37. Here's an overview of all the Marriott brands, from St. Regis and Ritz-Carlton to ...

The newly opened showroom in Tagum City is the first dealership of OMODA&JAECOO in Mindanao and its fifth nationwide.  Tagum City, Philippines, May ...