Each moment is an opportunity to craft your personal brand. Make it count, make it memorable, and let your brand speak long ...

Francois, a 13-year influencer, shared the personal mistakes and industry changes that led to her brand deals and content ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Lucky Brand is taking a trip to the happiest place on Earth and they want you to come along The post Lucky Brand is feeling imaginative with the House of Mouse appeared first on The Manual.

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Building customer loyalty is a key goal on brands and retailers' agendas, but according to new research from SAP Emarsys, 83 percent of consumers feel undervalued by the brands they remain loyal ...

For brands trying to tap into the Gen Z market, a genuine connection is everything. Raised on digital platforms, hyper-aware of marketing tactics, and drawn to authenticity over aspiration, Gen Z ...

First, shoppers squeezed by inflation began ditching name-brand snacks and drinks in favor of lower-price store brands. But now, with costs for coffee, eggs and other basic grocery items surging ...

Luxury brands feel the sting as Chinese growth slows. By Mimosa Spencer. July 17, 2024 5:04 AM UTC Updated July 17, 2024. Item 1 of 5 People stand with Hermes shopping bags as they ...