Through Brown Sugar Babe and the Black Fragrance Association, Maekaeda Gibbons is making space for Black women in scent culture.

From Brandy to Beanie Babies, brands are pulling on our heartstrings—and our wallets—with early 2000s nostalgia.

In a test of 20 auto advertisements, the top-ranked ad amongst potential vehicle purchasers who were males features a female voice and/or lead actress, Veritonic reports. CXL Institute found that ...

Ever opened a snack and thought, “Wait, wasn’t there more in here last time?” You’re not imagining things. Grocery ...

In relation to advertising, “gatekeeper media” delivers higher levels of trust compared to UGC sites and platforms.

Generational British band Wolf Alice share new single, ‘The Sofa’ - another dimension to their highly anticipated fourth studio album The Clearing confirmed for release on August 22nd. Following a ...

In a recent social media post (via Deadline ), Evan Rachel Wood confirmed she “wasn’t asked” to return for Practical Magic 2, stating she believes her character, Kylie, is set to be recast.

The Beiersdorf brand’s ‘We are not alone in feeling alone’ initiative launches alongside the publication of a new Nivea ...

Luxury's focus on accessibility fueled growth but alienated top spenders. Now facing a slowdown, brands must return to core ...

Young consumers are gravitating towards in-person micro-communities. It’s an opportunity for agencies and brands that get it ...

This is why it was surprising to hear the latest comments from longtime Spider-Man star Tom Holland. While Holland either got ...

Tom Holland’s Spider-Man has scrapped with the Avengers, fought high-tech criminals, and helped save the world from a purple alien. But his greatest battle? The coronavirus. Amid the pandemic in 2020, ...