When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...

Typography is an essential yet often underrated aspect of branding that contributes to creating distinctive brands. However, ...

As part of Typography Week at Creative Bloq, we've been looking at examples of the impact of typography in branding, including the use of fonts in famous logos. But where did the relationship between ...

A brand's font choice is like the plumbing in your home: You don't think much about it until something goes wrong—and then it's a disaster. The right font says so much about your brand, an infographic ...

No one stares at and analyzes brand identity—except for maybe the FDA. They just “see” it, they do not “look” at it. A brand identity must be memorable and make a quick association to the brand within ...

Branding materials do not just rely on images — text is a crucial element of your brand, as well. This library from MyFonts features 50 fonts exclusive to the Monotype library, covering a wide ...

2. Nokia. Nokia has long been on board with using its own branded font and for many years used Nokia Sans. In 2011, however, the brand decided it was time for the font branding to get an upgrade, so ...

Picking the right fonts can narrate a range of brand stories, making it crucial to choose with care (Bianca Grohmann, Joan Giese, and Ian Parkman, 2012). Font Magic in the Digital Playground ...

Our brand fonts may not always be available for use in Word documents, PowerPoint presentations and other digital applications. This page offers appropriate substitutes. NOTE: These fonts are not used ...

The use of fonts for branding really took off in the late 19th century and early 20th century as advertising and marketing started to become more sophisticated.