When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...

Typography is an essential yet often underrated aspect of branding that contributes to creating distinctive brands. However, ...

As part of Typography Week at Creative Bloq, we've been looking at examples of the impact of typography in branding, including the use of fonts in famous logos. But where did the relationship between ...

Brand Personality: If fonts could talk, which one would match your personality? If your personality were a font, would it be bold or italicized? Is your personality a serif or a sans serif?

Accessibility and boldness are the key focus in Olivia King’s customised typeface for the publishing giant.

Picking the right fonts can narrate a range of brand stories, making it crucial to choose with care (Bianca Grohmann, Joan Giese, and Ian Parkman, 2012). Font Magic in the Digital Playground ...

Our brand fonts may not always be available for use in Word documents, PowerPoint presentations and other digital applications. This page offers appropriate substitutes. NOTE: These fonts are not used ...

Fonts: If your brand is more modern, use a sans serif font like Arial for a clean, crisp look. If it’s more traditional, consider a classic like Times New Roman.

Fonts do more than spell words. Used consistently, they become images or symbols for our brand and demonstrate its essence. The CCTS logo uses the Avenir font. However, please bear in mind that all ...

The use of fonts for branding really took off in the late 19th century and early 20th century as advertising and marketing started to become more sophisticated.