Previously Discontinued Coca-Cola Drink That Fans 'Loved' Looks to Be Returning originally appeared on Parade. Social media ...

Take a road trip through the Rust Belt, and you can't escape that red and green logo at the gas station: Ale-8-One. The Kentucky-born-and-brewed brand is nearly 100 years old. And its signature soda ...

B rands are racing to win Gen Z consumers-a cohort of young shoppers expected to control $12 trillion in spending power by ...

Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

The word you use generally boils down to where you’re from: Midwesterners enjoy a good pop, while soda is tops in the North ...

Brand mix diversification is KO's key growth driver. Its Zero Sugar lineup fuels a broader shift to health-focused drinks, making up 30% of its global volume.

Charged Brand Identity: Coca-Cola India's Charged refreshes its brand image with the launch of a dynamic new mascot, the Wolf, symbolizing energy and agility. Discover how this bold new identity ...

The world’s largest beverage company, Coca-Cola, expects more brands to join the billion-dollar club in India, executive vice president and chief operating officer, Henrique Braun, said on ...

Currently, Coca-Cola has three billion-dollar brands in India—Thums Up, Maaza, and Sprite—underscoring the market’s vitality, said EVP and COO, Henrique Braun ...

Coca-Cola is optimistic about expanding its billion-dollar brands portfolio, with India playing a crucial role. Currently, three billion-dollar brands originate from India: ThumsUp, Maaza, and ...

We all know the feeling— The urge to reach out for an ice-cold cola as the summer sun beats down relentlessly, especially during the blistering April to June quarter. But behind every fizzy gulp ...