What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

Public markets have become less representative of the broader economy and more skewed toward a small group of dominant ...

For too long, sponsorships have been an exercise in logo placement and premium seating. Brands slap their name on a jersey or ... impact will go far beyond the game. A sports sponsorship isn ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

GM owns a ton of different auto brands all over the world, and quite a few of them are not sold in the United States. Here ...

The move sees the second-tier Women’s Championship renamed as WSL2, bringing both leagues under the same umbrella.

Developer Atomic Arcade has offered a first look at the upcoming Snake Eyes video game, showcasing small details from the character model.

Just weeks after the Florence Center announced a professional hockey team would be returning to the Pee Dee, a name has been ...

Smith Entertainment Group announced Wednesday morning that Utah’s NHL team will now be known as the “Utah Mammoth.” Four ...