With memory storage for 10 labels, a decent 9mm/second print rate, and impressive 3-year warranty, this utilitarian label ...

In the heart of Newnan, Georgia, where creativity meets craftsmanship, businesses and individuals are discovering the transformative power of persona ...

POD is also one of the fastest-growing ways that other artists and small brands are making money ... and never run out of stock. Think clip art, wall art prints, coloring pages, digital planners, or ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and ...

Trust is built or rebuilt through honest, values-based storytelling. It’s a significant opportunity for damaged brands. Why?

CVS introduced a private-label snack brand called Well Market last year following an overhaul of CVS Beauty in 2023. Its new ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Be the Leader You Were Meant to Be, Monday to Monday.” When we hear the phrase "personal brand," our minds typically picture ...

Elevation is hard to get right — and many have failed in their pursuits of pushing upmarket. Here’s what’s working about ...

AI rising: 78% of firms now use artificial intelligence in at least one business function, up from 55% one year earlier.

The cost-constrained healthcare environment continues to demand that pharma demonstrates convincing incremental brand value. At the same time the hurdles to gaining reimbursement or coverage and ...

Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding how the pharmaceutical market defines brand value and knowing ...