Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

New data from Brand Finance reveals that total airline brand value jumps 29% as demand for premium travel and global ...

Have you ever wondered why some luxury watch brands sell for such high prices at auctions? While paid advertising helps make ...

Learn how to streamline branding with ChatGPT! Create professional, on-brand visuals faster with this step-by-step ...

In a digital landscape obsessed with chasing the next viral moment, smart brands are quietly investing in a more sustainable strategy: SEO-driven AI video content. At the forefront of this movement is ...

The cost-constrained healthcare environment continues to demand that pharma demonstrates convincing incremental brand value. At the same time the hurdles to gaining reimbursement or coverage and ...

It’s been two weeks since President Donald Trump’s “Liberation Day” tariff speech launched a global trade war, premised on absurd math, and erased trillions of dollars in market value.

1 While many organisations default to passive management of these brands, forward-thinking companies are adopting systematic frameworks to maximise the value of their established brands portfolio.

We recently published a list of 15 Best Large-Cap Value Stocks to Buy as the Recession Hits. In this article, we are going to take a look at where Constellation Brands, Inc. (NYSE:STZ) stands against ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Discover Movado Group's Q4 2025 earnings highlights: sales growth, profit margin gains, cost-saving strategies, and enhanced ethics.

Many people walk into a movie theater nowadays with one thing in mind. Not the plot, not the performances, not even the visual language of the film itself, but a moment — a few minutes, a single ...