The customers of tomorrow will expect AI-powered experiences. Brands should start small, test, pilot, learn and refine the AI ...

It’s time to start measuring and managing their worth. by Rob Markey The true purpose of a business, Peter Drucker said, is to create and keep customers. Most managers understand this, but few ...

From launching imperfectly to obsessing over user experience and owning failures, these strategies can guide any e-commerce ...