to completely new logos that left our kangaroo roots behind. What the process highlighted was that both internally and externally our Roo had become a beloved part of our brand,” writes the design ...

Gulden added that the brand had stopped purchasing kangaroo leather months ago. The animal welfare organization Center for a Humane Economy has been calling for brands to stop using kangaroo ...

To celebrate, a brand new Boeing 737 has been painted with an ochre strip and typography from the 70s, and the tail fin has a winged kangaroo that first appeared in the company’s 1947 logo. Qantas ...

“Aircraft tails are fantastic canvas to work on and the Qantas logo is one of the most recognisable in the world,” says Marc Newson. “This redesign aims to retain the fundamental essence of the flying ...

“The Australian Made logo is entrenched in the domestic and export activities of thousands of Aussie brands,” Cooper says. “The kangaroo will continue to connect overseas customers with ...

The golden wattle logo was created to unify Australia’s various trading brands in international markets. However its launch caused some confusion about whether the green and gold kangaroo logo ...

The renewed love for the kangaroo comes as a new logo was revealed to sell Brand Australia internationally — to largely negative reviews. The wattle-inspired gold logo is the result of a $3.3 ...

The new nation brand won’t replace the now 35-year-old Australian Made logo. “The green and gold kangaroo logo has been clearly identifying Australian goods in export markets for more than 35 ...