The role of 'woke-ism' in brand communications has never been more contentious, as companies navigate a cultural landscape marked by deep divisions. The term 'woke' – once a call for awareness of ...

The owner of Dove, Vaseline, Hellmann's, and a bunch of other brands axed quarterly ... next target of some anti-woke outcry. In a 2023 Conference Board survey of more than 100 large US companies ...

“We’re no longer posting on X,” BMW UK wrote ... Mike Lee even called for a boycott of the brand that touts itself as “ultimate driving machine.” “BMW = “Becoming More Woke,’” Lee wrote on X. “Don’t ...

It proved that so-called ‘woke’ advertising boosts short-term sales by 3.5% and long-term sales by 16%. It also increases customer brand loyalty by 15% and makes the brand 62% more likely to be the ...

No more National Parks ... The beer’s sales plummeted, as customers boycotted the brand in the wake of what was labelled a “woke” misstep at the time. Posts shared by 4wd TV included ...

The role of 'woke-ism' in brand communications has never been more contentious ... Social responsibility is no longer a choice but an expectation. Businesses must craft nuanced messaging that ...