The owner of Dove, Vaseline, Hellmann's, and a bunch of other brands axed quarterly ... next target of some anti-woke outcry. In a 2023 Conference Board survey of more than 100 large US companies ...

“We’re no longer posting on X,” BMW UK wrote ... Mike Lee even called for a boycott of the brand that touts itself as “ultimate driving machine.” “BMW = “Becoming More Woke,’” Lee wrote on X. “Don’t ...

The role of 'woke-ism' in brand communications has never been more contentious ... Social responsibility is no longer a choice but an expectation. Businesses must craft nuanced messaging that ...

And, so far, no boycotts. Media and commentators have described her looks at the inauguration as chic, dramatic and thoughtful. Some applauded her choices as a shift to promote "American brands and ...

It proved that so-called ‘woke’ advertising boosts short-term sales by 3.5% and long-term sales by 16%. It also increases customer brand loyalty by 15% and makes the brand 62% more likely to be the ...