Burger King, a unit of Restaurant Brands International Inc. (NYSE:QSR), is intensifying its U.S. turnaround strategy by ...

A new tie-in with "How to Train Your Dragon" signifies Burger King's approach to family-friendly IP, as imagined by Tom ...

In Burger King's more recent past, under Curtis' leadership, the chain has had two major partnerships: one with "Spider-Man: ...

Burger King is going full dragon mode with its boldest movie collab yet. The limited-time menu includes fire-kissed burgers, ...

Burger King is embarking on a family-first marketing strategy, one backed by its latest "How to Train Your Dragon" promo.

"Where we're really starting to lean in now that we've made some progress in both operations and in our restaurants is on a family-first marketing strategy," Burger King U.S. and Canada President ...

Both PepsiCo and Burger King parent RBI market a portfolio of brands. How do you find economies of scale and efficiencies in the marketing function in a company ... We're collecting insights on moms, ...

With prior campaigns linked to Spider-Man and Addams Family driving Whopper ... QSR)’s Burger King is leveraging movie hype and revamped marketing to recover lost share and build long-term ...